Optimizing your site for the search engines can be smart, but only if you are smart about it. In this article you will find advice to help people find your website while you avoid issues with search engines.
To improve your search engine rankings, don’t just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. As an example, if “traveling” is your keyword, include “traveling” in addition to the European spelling of “travelling.”
When writing content as part of a search engine optimization strategy, it is important to not use Associated Press style, and instead focus on your SEO techniques. This means repeating keywords as much as possible without breaking up the flow of the writing. As search engine rankings are built off the presence of keywords, your content will shine if you pay close attention to the words you use.
If you want a high ranking, help the web crawlers succeed in their mission. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. If you make a site map, you can tell the spider what is important on your website.
Look at the source code of people that compete with you. This gives you information about how they use SEO on their website, and which keywords they use. Though you may not want to copy what they are doing, you might be able to get some useful ideas.
Make sure you know which SEO strategies will work for your website. What you just read can help you gain more customers and prevent search engines from blocking you.
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